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Case Study: It's Raining Cats and Dogs

Oct 10

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

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6 Things You Need on Your Desk

Oct 03

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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Change Routine Change Outcome

Oct 01

Nancy and I enjoyed a trip to Utah in August and really were blow away with the beauty and geographical diversity of the state. Coming back to work has been hard because the rhythm of my workday had b...

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Twenty-Three Thousand Years Ago Children Played Beside a Lake

Sep 28

New evidence shows human habitation in the Americas 22,000 to 23.000 years ago! The footprints were found in White Sands, New Mexico. Children were playing in the mud along the bank of a lake. Somethi...

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6 Things You're Missing Out on by Not Using Promotional Products

Sep 26

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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How Promo Products Can Make a Lasting Impression

Sep 19

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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Five Questions to Strength Your Brrand

Sep 14

“A Brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos You want your company to make a positive impact, t...

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Are You Proactive or Reactive to Global Events That Impact Your Business?

Sep 14

This past weekend I found several articles that interested me, so I posted them to share with others. The inflation article about grocery prices and the diminished water in the Ogallala aquifer were v...

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Case Study: An Icy Cool Promotion

Sep 11

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a ...

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Case Study: Keep it Sweet

Sep 04

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreciati...

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Case Study: Pillow Box

Aug 28

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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What’s Up with Referrals?

Aug 26

How many referrals to you get monthly? Maybe you don’t keep track. Or you don’t ask. Here are five reasons to focus on referrals: · Lower cost per sale ·...

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There’s a brouhaha occurring in Texas over mandating the wearing of masks.

Aug 21

There’s a brouhaha occurring in Texas over mandating the wearing of masks. The media is depicting the fight along political lines, with the liberal position being masks must be mandated and the...

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Case Study: You've Got the Power

Aug 20

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. Sin...

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Are There Any Lessons from The Fall of Afghanistan That Can Benefit Businesses?

Aug 19

Are there any lessons from the fall of Afghanistan that can benefit businesses? I can immediately think of one, unintended consequences. Unintended consequences are unexpected results that come...

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When Does Communicating Fail?

Aug 17

When you are having a conflict with another person, how often to you say: How could I have done this better? What do I have to do to make this work? Did I really LISTEN last time we talked? ...

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Top 10 Promotional Products for the Health and Wellness Industry

Aug 13

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the past ...

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Have You Ever Considered If Your Company Has A Logo Or A Brand?

Aug 11

The past few months I have been learning what makes up a company’s Brand. My interest came from watching Seth Godin talk about Nike and Brand difference. In a podcast he says, “What ...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Aug 05

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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Do you actively promote your brand? How?

Aug 04

Small and mid-sized companies can get a great ROI using promotional products. But I want to caution you before you run out and order something finish reading this post! Promotional products can eithe...

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Top 10 Promotional Product Ideas for the Construction Industry

Jul 29

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

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My Personal Definition of Brand

Jul 28

2 weeks a Here’s something very few, if any, of you know about me. I earned a graduate degree in Ed Psych. My background in education and psychology still influences how I ...

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12 Perfect Pediatric Products for Babies

Jul 22

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there’s a lot to procure and prepare bef...

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Who Does It Better, Private Enterprise or Government?

Jul 19

The recent news about billionaire space travel got me thinking about government versus private enterprise. Does government do a better or worse job running an organization? Let’s start by consi...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Jul 15

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of uniform...

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Return of the Events: 6 Products for Concerts and More

Jul 07

Live music is back! Venues are opening their doors, and artists are announcing tour dates again. After more than a year of few to no events for most places, bands, club promoters, venue owners, and mo...

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The Best Promotional Products for Sports Fanatics

Jun 30

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

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Case Study: Yes, We Can!

Jun 23

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at t...

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Last of My Tips for Getting the Most From Promotional Products.

Jun 20

I'd like to invite you to subscribe to my bi-monthly newsletter. Tomorrow the latest edition is being emailed. In it, you'll read the final installment of my six steps to making smart promotional p...

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What’s Up With Unboxing Videos? The Trend You Must Try

Jun 16

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

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Case Study: A Getaway Promotion

Jun 08

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to keep ...

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8 Items for Restaurant Promos that Sizzle

Jun 01

Have you heard the word? Indoor dining is back, baby! For restaurants, bars, cafes, and more looking to spread the good news that they're fully operational again, promotional products are a great way...

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Case Study: I Was Framed!

May 25

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wanted a...

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5 Invaluable Marketing Books to Help Grow Your Brand

Mar 11, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Advice for Getting the Most Out of a Business Trip

Mar 03, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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7 Ways to Instantly Make Your Website More User-Friendly

Feb 24, 2019

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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6 On-the-Go Products for Travelers

Feb 17, 2019

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will rem...

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Case Study: Recycle, Reuse, Read a Book!

Feb 10, 2019

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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8 Dental Products That Will Make You Smile

Feb 03, 2019

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

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Case Study: A Gift to Build a Dream On

Jan 26, 2019

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at the h...

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Case Study: Jot It Down

Jan 19, 2019

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...

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5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Jan 12, 2019

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

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Your Brand Is Your Business - Market It!

Jan 05, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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7 Ways to Take Advantage of Your Lunch Break

Dec 29, 2018

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

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5 Promo Products for People Who Love to Plan

Dec 22, 2018

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

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Celebrate Milestones

Dec 15, 2018

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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Case Study: Look, Ma, No Hands!

Dec 08, 2018

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...

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Appreciation Gift

Nov 30, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...

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7 Promotional Products for When You’re Feeling Lucky

Nov 23, 2018

Whether you’re a casino looking for new ways to entice players to visit or you’re putting together a casino themed event, there are plenty of promotional products for you! Add your logo an...

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5 Festive Promotional Products for Holiday Parties

Nov 16, 2018

The holidays can get pretty hectic, so it’s always nice to receive some wise advice to help you through the celebrations. Our first piece of advice is to use mistletoe strategically. Your partne...

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10 Promotional Products for Healthy Living

Nov 09, 2018

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...

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Case Study: Getting Bent out of Shape for More Business

Nov 02, 2018

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...

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9 Promotional Products for Tech Wizards

Oct 26, 2018

Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...

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Boost Branding

Oct 18, 2018

A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her services all year ro...

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5 Awesome Recreational Wearables

Oct 11, 2018

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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8 Promo Products That Will Kick Start Your Goals

Oct 04, 2018

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

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Attract New Customers

Sep 27, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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4 Steps to #Winning Social Media

Sep 20, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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7 Promo Products That Will Get the Party Started

Sep 13, 2018

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party. B...

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How to Juggle Work and Life Balance Like a Boss

Sep 06, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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7 Sources to Boost Your Creativity

Aug 30, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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8 Promotional Products to Win Game Day

Aug 23, 2018

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...

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3 Simple Ways to Boost Your Mood Right Now

Aug 16, 2018

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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5 Out of the Box Promotional Products We Love…and You Will Too!

Aug 08, 2018

We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a little e...

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Case Study: Safety First

Aug 01, 2018

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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Case Study: Plastics Make it Possible

Jul 25, 2018

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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Raise Your Glass

Jul 18, 2018

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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25 Insane Facts About Promotional Products

Jul 11, 2018

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Why You Need Promotional Products

Jul 03, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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8 Corporate Gifts for Your Employees

Jun 26, 2018

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...

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10 Luxurious Products for Your VIP Customers

Jun 19, 2018

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

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How to Manage the Workload of a Leader

Jun 12, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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How to Work Smarter, Not Harder

Jun 05, 2018

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

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7 Promotional Products For Those On the Go

May 29, 2018

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

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8 Promo Products That Will Have You Ready For Spring

May 22, 2018

Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb wi...

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11 Promo Products for an Active Lifestyle

May 14, 2018

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

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